SS21 MACRO TREND
HYBRID CULTURE
OVERVIEW:
HYBRID CULTURE
PATTERN CURATOR NOTES:
Hybrid is something we’ve been seeing everywhere in lifestyle trends - cars, food, architecture. For color, print and pattern, we are seeing the trend come up in the retail sector in openly offering styles that are applicable to all. In the 90’s and 70’s, there was the androgynous look that was more rebellious or making a fashion statement. What’s trending now is that is a necessity. Brands have been selling the “boyfriend shirt” or “unisex” for a while. Now, we are seeing a major trend to make styles available to all. On another side of the ‘Hybrid Culture’, we are seeing print mixing where regional cultures aesthetics are mixed together. Actual print techniques is a hybrid of different technologies. In home - furniture that is multifunctional & multipurpose in one clean aesthetic. We this as a longer lasting trend - even for SS21, this will be more prevalent in early adopters.
image sourceS: DIFFERENT-FOLKS.TUMBLR.COM, brtribunadoceara.uol.com.br, PINTEREST.COM, VOGUE.COM (ANGREALAGE SS19), SHOP.GESSATTO.COM, EBAUMSWORLD.COM, THELOOP.COM.AU, ARCHDAILY.COM
SS21 PRINT + PATTERN INSPIRATION
HYBRID CULTURE | INVERSE & REVERSE