SS21 MACRO TREND
PREP LEGACY
OVERVIEW:
PREP LEGACY
PATTERN CURATOR NOTES:
Prep itself its not a trend, for some it’s a lifestyle. There were slight influences in previous seasons, whereas for SS21, it’s more dominant. We’ve been seeing it a lot in the higher price points done in an ironic way. This upcoming season it will be done in a literal, classic way and more commercial. Prep Legacy can be a head-to-toe look or it’s taking elements to round out a look. Although there is a specific look to the preppy style, it’s also versatile, neutral and complimentary when it’s broken down into its key elements: plaids, stripes, kitschy conversationals in classic primaries. The different markets (apparel, home, paper & beauty) can mix and twist this aesthetic to fit micro trends that are happening as well.
image sources: kieljamespatrick.tumblr.com, teenvogue.com, cratebarrel.like2buy.curalate.com, hannahteare.com, myfavoriteandmybest.com, vogue.com (mulberry ss19), poppybevan.com, theenglishroom.biz
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SS21 PRINT + PATTERN INSPIRATION
PREP LEGACY | IVY LEAGUE