SS22 MACRO TREND
AMALGAMATED
OVERVIEW:
AMALGAMATED
PATTERN CURATOR NOTES:
To amalgamate is to unite and to mix together to form one structure. In this macro trend, we are seeing that aesthetically we are uniting pre-pandemic, pandemic and post-pandemic ideas together by 2022. In prior seasons, hybrid ideas were just starting to form - in 2022, we are seeing that these hybrid ideas are not a passing trend. Here we are presenting color, print and pattern ideas with the intention of blending peoples’ existing style with what’s new to create its own form and shape. Different than “anything goes”. This is macro trend is purposefully taking what has already happened with what is to happen together to create a new form of its own.
