SS22 MACRO TREND
REBIRTH
OVERVIEW:
REBIRTH
PATTERN CURATOR NOTES:
There is a shared sentiment that the world is ready for a restart, a reboot and a rebirth. For Spring 22, we are starting to see a shift towards optimism in color, print and pattern trends. Aesthetically, there is a trend towards softness - in texture, motif forms and shapes. We are not seeing this as a dramatic or bold statement in dressing; rather it is a subdued celebration of something new to start again. Ethereal and maybe not so clear - we are seeing that in the dusty, but pretty pastels shades in color. For print and pattern motifs, florals are traditional and just pretty. The message for this macro trend is light, airy and still transitional.
