FW 21/22 MACRO TREND
HOLISTIC HARVEST
OVERVIEW:
HOLISTIC HARVESt
PATTERN CURATOR NOTES:
‘Holistic Harvest’ macro trend is influenced by the steady and increasing global attention on agriculture, technological upgrades and our environment. Going into 2021/2022, consumers are even more overloaded with information and innovation. While it is seen as great progress, there is a trend of needing object and products that serve a humanity purpose, that can serve as an antidote to modernization in While fashion loosely tied to this trend, there is a residual trend for apparel & home in color, function and form. As for print & pattern, the motifs that shape this trend are familiar and evoke a sense of optimism or purpose. Created with great care to spark a positive, relaxed and rewarding sensabilites. Mended patterns and textures that blend together almost deliberately.
